From BTS to Badshah: How Celebrities Influence Indian Streetwear

Streetwear has gone from being a niche subculture to a mainstream fashion movement, and much of this transformation is fueled by celebrity influence. In India, streetwear is still a growing scene but with global icons like BTS setting trends and Indian celebrities like Badshah championing bold, urban fits, the movement is gaining unstoppable momentum.

From oversized tees and hoodies to limited-edition sneakers, celebrity fashion is shaping how Indian youth dress, shop, and express themselves. Let’s break down how these stars are redefining Indian streetwear.

Global Icons, Local Impact: The BTS Effect

K-pop stars, especially BTS, have had a massive influence on fashion worldwide. Their mix of high-fashion brands with relaxed streetwear oversized jackets, cargo pants, bucket hats, and chunky sneakers has inspired millions of fans globally.

In India, the BTS ARMY has embraced these styles, leading to a surge in demand for:

• Oversized graphic tees.
• Layered streetwear looks.
• Statement sneakers (like Nike Air Force 1 or Converse).

Brands in India, including Ware11, are adapting these global streetwear aesthetics, making them accessible and culturally relevant for the Indian audience.

Badshah: The King of Desi Streetwear

When you think of Indian streetwear style, Badshah is one of the first names that comes to mind. The rapper is known for his love of luxury streetwear brands like Balenciaga, Off-White, and Yeezy, blending high-end labels with urban fits that feel effortlessly cool.

Badshah’s signature style includes:

• Oversized hoodies and tees.
• Statement sunglasses and caps.
• Chunky sneakers and exclusive sneaker drops.
• Loud prints and bold color palettes.

His music videos often showcase these streetwear staples, influencing fans and even other artists in India to adopt a “celebrity streetwear” vibe.

The Role of Bollywood in Streetwear’s Growth

Bollywood celebrities like Ranveer Singh, Shahid Kapoor, and Ananya Panday are also giving streetwear a massive push.

• Ranveer Singh’s experimental looks mixing oversized fits with bold prints have normalized fashion risks.
• Ananya Panday popularizes comfy-chic streetwear styles, pairing crop tops with joggers and sneakers.
• Shahid Kapoor’s airport looks - hoodies, layered flannel shirts, and distressed jeans have made casual street style aspirational.

The rise of paparazzi culture and “airport looks” has also made everyday streetwear the new red-carpet.

The Sneaker Wave

A big part of Indian streetwear culture comes from sneaker obsession, which celebrities have amplified. From BTS rocking Nike Air Jordans to Badshah flexing Yeezys, sneaker culture is now huge in India.

Exclusive sneaker drops, collaborations (like Travis Scott x Nike), and limited editions have become status symbols for Indian Gen Z. This sneaker culture has influenced brands like Ware11, which often styles its drops with sneakers in mind creating fits that complement this global trend.

Social Media: The Trend Amplifier

Instagram, TikTok (or Reels in India), and YouTube have turned celebrity streetwear into viral trends overnight.

• When BTS members post an outfit on Instagram, fans immediately search for similar styles.
• Badshah’s music videos often cause surges in searches for specific brands or fits.
• Bollywood stars’ airport photos create micro-trends for hoodies, sweatpants, and sneakers.

This is why Indian streetwear brands now design with “Instagram-worthy” aesthetics statement graphics, bold colors, and drop-worthy fits.

Ware11 and the Celebrity Effect

At Ware11, we take cues from global and Indian celebrity trends but always add a desi twist. Instead of just copying what’s popular, we create designs that:

• Resonate with Indian youth culture.
• Pair well with trending sneakers and accessories.
• Feel comfortable yet bold  the perfect mix of BTS’ K-fashion energy and Badshah’s luxe street vibes.

Our limited drops are designed to give everyday people a chance to feel like celebrities  without breaking the bank.

The Future: From Fans to Trendsetters

As Indian streetwear continues to grow, celebrities will keep playing a crucial role in shaping the culture. But the next big step is fans becoming the trendsetters.

• Indian streetwear influencers are already creating DIY looks inspired by stars.
• Collaborations between local brands and celebrities (like Badshah or Bollywood stars) are expected to grow.
• Global trends will mix with Indian elements  think streetwear prints with desi motifs.

Final Thoughts

The influence of celebrities like BTS and Badshah on Indian streetwear cannot be ignored. They’ve made oversized fits, sneakers, and bold prints mainstream. But the real magic happens when brands like Ware11 take this influence and create something authentic, homegrown, and unique.

Streetwear in India is no longer just about following trends, it’s about owning your style, just like your favorite icons do.